In this second marketing workshop, the perfect compliment to workshop 1 (Marketing 101: Affirming Your Foundations), Shannon will build on the foundational principles previously taught. You’ll understand the power that lies in the right messaging for your business and discover how to transform your product descriptions so your audience is more magnetically drawn to buy what you’re selling.


During this session you’ll:

  • Understand buyer psychology and how to use this to your advantage to attract more willing customers and therefore increase your sales
  • Learn what you may be doing with your product descriptions and displays that’s potentially repelling your customers and stopping them from buying from you
  • Discover how to identify what you’re ideal customers really need and want to understand about your business and what it has to offer them
  • Confidently be able to craft compelling product descriptions that give your customers more reasons to buy what you’re selling – this one little tip alone is something that can turn your marketing from a mountain of overwhelm into something creative and fun! (and crafting benefit statements happens to a well loved superpower of Shannon’s!)


The information you’ll learn can be applied to any marketing strategy, from your website, to social media, to video and audio marketing and the way you network or interact with customers at markets.

You do not need to attend Marketing 101 to book this workshop, though it is encouraged. 

Tea & coffee is included.


When: August 14th from 6:30pm - 9:30pm

Where: Heathcote Cultural Precinct, 58 Duncraig Road in Applecross

Cost: $150.00 + GST (GST added at checkout)


Minimum participants to go ahead with workshop is 12. If we do not receive enough bookings this workshop will be cancelled.


Marketing : The Art of Magnetic Messaging - August 14th 6:30pm - 9:30pm

  • Should you need to cancel your attendance at one of our workshops you can transfer your payment to a future workshop so long as cancellation is received 14 days before the workshop date. This will only be valid for one transfer. 

    If you wish to transfer your booking to another person you can do so, simply get in touch and let us know who will be attending in your place. 


    Due to the planning and materials that go into each workshop that we run all bookings are non-refundable.

    Should we need to cancel a workshop due to insufficient bookings we will reschedule to a future date. You will be given the choice to either attend the future date, book in to an alternate workshop or receive a full refund.